Tom Robinson

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Thomas "Tom" Robinson is a professor of advertising and an associate director of the School of Communications and at Brigham Young University. He holds a PhD in mass communications from the University of Southern Mississippi, an MA in communications from the University of Nevada, Las Vegas, and a BS in marketing from Northern Arizona University.

His research centers on the portrayal of older individuals in advertising and the media. He spends most of his time studying and gathering information on older stereotypes, portrayals of older individuals in the media and determining what images older individuals like and dislike in the media. In 2007 Robinson presented his research as the annual Raymond E. and Ida Lee Beckham Lecture in Communications at BYU.

His other areas of research include advertising and the Internet, effects theories in advertising, and sports advertising. His research has been published in Educational Gerontology, the Journal of Advertising Education, Communication Education, and Mass Communication & Society.

Robinson’s research gained media attention in 2008 when he steered away from the portrayal of older individuals and focused on the impact the portrayal of body image in children’s sitcoms. The article, which ran in the June issue of Body Image, was co-written by fellow professor Mark Callister and graduate student Tahlea Jankoski.

In 2017, Robinson was the lead author on a study that determined the type of Facebook users there are.

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References

  • “Robinson Delivers Lecture on Elderly Stereotypes.” Comms Alumni Magazine. Brigham Young University. 2007:31
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