Category:BA Communications - Advertising Emphasis

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Roots of Advertising can be traced back to 1912 when the Department of Business Education offered its first advertising course. Prior to that, the Business Department in 1877 began teaching courses such as bookkeeping, penmanship and commercial arithmetic. Many students took those classes to assist them in nonbusiness endeavors such as farming, plastering and teaching. In 1912, Earl J. Glade taught the first advertising course, called “History of Advertising.” The catalog description of the course read:

Recent industrial and trade changes affecting advertising and selling. The psychology of advertising; how to influence men; the power of suggestion and when to use each. Classes of advertisers and their aims. The essentials of selling; securing attention, getting interest, creating desire and inspiring resolve. The law of sale; the advertising agency; types; mediums; color schemes; trademarks; copyrights; advertising techniques, etc. Practice work interspersed.

The advertising curriculum also grew from courses in the Department of Commerce, the Department of Arts and Trades and the Department of Marketing. In 1958, advertising classes were phased out of the Department of Marketing as BYU followed a national trend and consolidated business-related departments, forming the Department of Business Administration. The shift transitioned the advertising classes into the Department of Communications.

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