Prior to arriving to BYU in 2000, Dr. Rawlins taught at James Madison University, in Harrisonburg Virginia. He has two BA degrees from Washington State University, one in communications and one in foreign languages and literature (Spanish). He earned an MA in Advertising and Public Relations and a PhD in Mass Communications from the University of Alabama.
He teaches in the public relations emphasis and various general courses such as Intro to Mass Media and Society, Research Methods, and Ethics. He has published articles related to trust, transparency, authenticity, ethics, and stakeholder relations as they relate to the practice of public relations.
In 2003 he received the Pathfinder Award from the Institute of Public Relations for research that enhanced the practice of public relations.
In 2008 Rawlins was appointed as the Communications Department Chair. During August of that year, Rawlins presented his paper, The Double Edged Sword: Messages on Media from LDS Church Leaders 1900-1948 at the Association for Education in Journalism and Mass Communication annual convention. The paper was co-written by graduate student James Phillips.
He is a member of the Measurement Commission of the Institute of Public Relations, is the co-editor of the Journal of Communication Management, and serves on the editorial boards of the Journal of Public Relations Research, and the Public Relations Journal. He is actively involved in the Educators Academy of PRSA, the public relations division of the Association for Education in Journalism and Mass Communication, and the International Public Relations Research Conference. In 2012 Rawlins presented lectures at the International Public Relations Research Conference and the Public Relations Tactics conference.
In 2012 Rawlins left BYU to accept a position as the Dean of the College of Media and Communication at Arkansas State University. In 2015, he was appointed to also serve as the interim Dean of the College of Humanities and Social Sciences.
Throughout his career, Rawlins' work has been published in professional and academic journals, he has presented at conferences, written a textbook, and has many other accomplishments to his name. He is married to Patricia (Trish) Ann Martinez of Genesee Idaho, and they are the parents of five children.